PULSE · Strategy

A clear direction.
In everyday work.

Bring your company identity, market and goals into a shared strategy. PULSE helps you refine the content and identify next steps.

Request a demo Explore features

PULSE product view · Demo data · German interface

Explore it yourself

Turn your thinking into a basis for action.

Capture existing content, define your direction and review your strategy. All in the same business context.

Explore how a direction becomes a concrete goal in three steps, and see what the consistency check reveals.

PULSEStrategic identityDemo companyDemo

Strategic identity

Demo company · Mechanical & plant engineering

Vision

Reliable quotes.
Simpler purchasing.

Value proposition / core benefit

The right solutions with fast, reliable response times.

Step 1 of 3Your vision, value proposition and target customers give your work a shared direction.

Interactive product example · Demo data

Build your strategy.

Document what you stand for, whom you serve and how you create value. Guided sections help you put it into words; existing strategy documents can provide a starting point.

Vision, mission and values
Target customers and value proposition
Competition and differentiation

Make goals concrete.

Define goals with a clear description and target date. Capabilities and critical resources sit alongside them so you can see what is needed.

Strategic direction
Goals with target dates
Capabilities and resources

Refine your strategy together.

Check whether goals, markets and resources align. AI suggestions and consistency checks help identify gaps or contradictions. You decide what to adopt.

Consistency check
Review AI suggestions
Export strategy

Connected in PULSE

Strategy gives the other areas direction.

If quotes need to reach customers faster, look at approvals, responsibilities and the systems involved. In PULSE, strategy sits in the same business context.

ProcessesQuote approvalUnderstand the workflow you want to improve.OrganisationHead of SalesKnow the roles behind decisions and implementation.SystemsCRM and SAP SDUnderstand the technical requirements.

AI with your direction in mind.

The PULSE assistant can use the business context you have captured. Suggestions can reflect your goals and constraints. You remain in control of wording and changes.

Explore the AI assistant and MCP

Good to know

Questions about Strategy.

Do we need to rewrite our strategy?

No. You can use existing strategy documents as a starting point. PULSE helps assign content to the relevant sections and develop it together.

What role do the frameworks play?

Approaches such as the Golden Circle, Business Model Canvas and Balanced Scorecard provide guidance for individual sections. You work with clear questions about your business, customers and goals.

Does AI decide our strategy?

No. It supports you with wording, suggestions and checks for contradictions. You assess the content and decide what to adopt.

The full product viewPULSE views with demo data

The strategy overview in PULSE: company profile, chapters, documents and goals in one place.